While the app spoke for itself, Caesars brought on a recognizable personality to become the public voice of the rebranding effort.
The new app became a powerhouse in a number of states, leading to a surge of momentum that powered them through 2021 and into 2022 with a ton of promise for the future. In the following months, the Caesars Sportsbook app was totally revamped and retooled. In April 2021, Caesars Entertainment acquired William Hill PLC, which was seen by many in the legal online sports betting industry as a potentially game-changing moment. 19 When Was Caesars Sportsbook Louisiana Launched? Overview
